MARKETING Essay Example | Topics and Well Written Essays - 500 words - 3

MARKETING - Essay Example HFSS refers to foods high in fats, sugars, and salts. This key marketing issue aligns with the advertising appeal strategy (Zou and Fu, 2011: 116). According to this theory, products ought to be advertised or marketed in a manner that would manipulate or control consumer behavior in relation to purchasing. The message in the advertisement particularly in the media according to Akabas, Lederman and Moore (2012: 49) should be captivating in order to capture the attention of the consumers. The article posits the introduction of regulations in the year 2009 in a bid to limit advertisement of unhealthy foods. As a consequence of the regulations, the rate at which unhealthy foods has been advertised in the media has been curtailed. As elucidated by Veenema (2003: 172), the Maslows hierarchy of needs outlines health in terms of safety as one of the basic need in human existence. Obesity is considered one of the most serious childhood health issues in the developed world. This has been largely contributed by advertisement through the social media and other channels (Delgado, 2013: n.p). It is of significance to posit that children are easily manipulated hence are more likely to develop food preferences from advertisements (Varley, 2012: 92). This is one loophole that has been exploited by food companies in marketing unhealthy foods to children through the social media. Therefore, ensuring that children access information of healthy foods is imperative for the maintenance o f a healthy and productive population (Samour and King, 2012: 518). Though the regulations introduced in 2009 have reduced promotion of unhealthy foods in the television sets, there has been an observable increase in advertisements particularly in the social media (Preedy, Watson and Martin, 2011: 982). In the contemporary world, there has been a lot of advancements in terms of technology. It is very easy for individuals